We have all heard of the term 'investment'. So much so, we now apply it to wardrobe paraphenalia.
"Oh my god", she gushes, running through the shop to the midnight-blue sequined jacket. Her kitten heels slap on the tiled shop floor. "Its beautiful, it's, it's.." she stammers trying to describe the feelings evoked from the item. "It's Studio 54 meets YSL". Her eyes sparkle in wonderment.
Grabbing the price tag she sigh's. It's hefty. But what's a girl to do? Its an investment peice for crying out loud! Should she pass up this perhaps never-found-again statement jacket, or try and find a look-a-likey at a cheapy store?
This is where it gets dangerous.
Humans, are generally regarded - and rightly so - as creatures of excess. We argue with ourselves over the pro's and con's of having the jacket/trousers/handbag, until we either;
A) have to buy the product and 'think it over at home' (knowing all the while you will never return it)
or
B) are pressurised into buying the thus product because the sales assistant had the 'you can't afford that' face on her/him.
Either way, if its something we are stuck on we nearly always end up clutching a expensive-looking paper bag filled with the as mentioned purchase, guiltily on the train home.
So, is there such thing as an investment piece? How long will the 'investment' last? One season, two, three?
In an ideal world investment buying would be just that, ideal. Throw-away fashion is undeniably unethical but sometimes practical and needless to say essential. Fashion is fast, and for those of us not rolling in it a-la Stella McCartney, cheap and cheerful is at the moment here to stay.
Todays sequined jacket Steal Vs Splurge:
Steal: Topshop £150
Steal: Dorothy Perkins £60
Splurge: Paul & Joe £530
Splurge: Les Chiffoniers £400
